The discussion at the end of the second keynote from Robbie Bach titled: "Is marketing dead?" is fascinating listening. That was not what I expected, in fact there was a beer waiting for me and I had no real intention on staying on after all the glossy presentation stuff. But I couldn't leave...
This was mostly down to the brutally honesty comments from Andrew Rashbass (publisher and MD of The Economist), who had certainly not read the script, and he brought a refreshing honesty to what was, admitably, a fantastic conference, but one in which you can easily get swept away with...